Strategic Digital Marketing Lead

2 weeks ago


Kolkata, West Bengal, India AccorHotel Full time
Job Description:

Job Title: Strategic Digital Marketing Lead

Company: AccorHotel

About the Job:

We are seeking a highly skilled Strategic Digital Marketing Lead to join our team at AccorHotel. In this role, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive brand awareness, website traffic, and web direct growth bookings for rooms, F&B outlets, and events.

Key Responsibilities:

  1. Develop and implement digital marketing strategies to drive brand awareness and website traffic.
  2. Lead multichannel digital campaigns across social media, email marketing, SEO, SEM, and content marketing in collaboration with external partners.
  3. Collaborate with internal teams to ensure brand consistency in all digital touchpoints.
  4. Monitor and optimize campaign performance to maximize ROI online.

Qualifications:

  • Has digital marketing agency experience minimum 2 years.
  • Bachelor's degree in Marketing, Digital Marketing, or related field (Master's preferred).
  • Proven experience (5 years) in a digital marketing role preferably in hospitality or a related field.
  • Expertise in Google Analytics, Google Ads, Facebook Ads, and social media platforms.
  • Strong understanding of SEO/SEM, content marketing, and influencer marketing.
  • Excellent communication, project management, and leadership skills.
  • Creative thinker with attention to detail and the ability to multitask.
  • Data-driven approach with an ability to analyze data and derive actionable insights.
  • Knowledge of design and content creation tools is a plus (Photoshop, Canva, etc.).

Work Environment:

This is a full-time position that requires working in an office environment.



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