Paid Digital Strategist

4 days ago

Varanasi, Uttar Pradesh, India beBeeDigital Full time ₹ 45,000 - ₹ 7,62,500
Unlock Your Digital Potential

 

We are seeking a highly skilled Paid Digital Specialist to join our team. As a key member of our digital marketing team, you will be responsible for managing and optimizing our online advertising campaigns across various platforms.

Job Description:

The ideal candidate will have 5+ years of experience managing Meta Ads and Google Ads, along with expertise in ecommerce and lead generation clients, fluency in English, and proficiency in setting up conversion tracking and navigating Shopify.

Responsibilities include campaign management, conversion tracking, platform integration, performance optimisation, and client communication and reporting.

Key Skills and Qualifications:

  • Campaign Management: Plan, set up, launch, and optimize campaigns on Google Ads (Search, Pmax) and Meta Ads (Facebook & Instagram)
  • Conversion Tracking & Platform Integration: Set up, test, and maintain conversion tracking across platforms (GA4, Meta, Google Ads), troubleshoot and refine attribution setups, work with Shopify integrations, conversion APIs, and tagging systems
  • Performance Optimisation: Manage budgets, bids, ROAS targets, and pacing, optimize for CPL, CPA, or ROAS depending on client goals, use a mix of data and creative testing to improve results over time

Benefits:

As a Paid Digital Specialist, you will enjoy working from home or a coworking space, receive internet reimbursement, and enjoy structured early hours with the flexibility to deliver high-quality results.

What We Offer:

If you are a motivated digital marketing expert seeking a challenging role with a focus on impact over volume, we encourage you to apply.

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