Senior PPC Expert for Finvasia Securities
3 weeks ago
Are you a seasoned PPC professional with a proven track record of driving traffic, engagement, and conversions? Do you have a deep understanding of PPC platforms, market trends, and the ability to analyze campaign performance for continuous improvement? We are seeking a highly skilled and experienced PPC Expert to join our team at Finvasia Securities Pvt. Ltd.
About the Job:
We are a multidisciplinary, multinational organisation that owns and operates over a dozen brands across financial services, technology, real estate and healthcare verticals. Our ideal candidate will be responsible for developing, implementing, and managing PPC strategies to drive traffic, engagement, and conversions for our brand.
Key Responsibilities:
PPC Strategy Development and Implementation:
• Design, develop, and manage PPC campaigns across multiple platforms (Google AdWords, Bing Ads, DSP, social media advertising, etc.)
• Perform thorough keyword research and selection, and optimize bidding strategies.
Campaign Analysis and Optimization:
• Monitor and analyze PPC campaign performance on a daily basis to ensure optimal results.
• Adjust strategies based on data-driven insights to improve CTR, conversion rates, and cost per conversion.
Budget Management:
• Manage the budget for PPC campaigns, ensuring efficient spending and maximizing ROI.
• Provide regular financial reports and forecasts to management.
Landing Page and Ad Copy Creation:
• Work with the creative team to develop effective ad copies and landing pages for campaigns.
• Test and optimize landing pages and ad copy for better performance.
Competitive Analysis:
• Conduct regular competitive analysis to stay ahead of trends and tactics in the industry.
• Implement best practices and innovative strategies based on industry benchmarks.
Collaboration and Reporting:
• Collaborate with other marketing teams (SEO, content, email, social media) to ensure a cohesive online marketing strategy.
• Provide regular detailed reports on campaign performance, insights, and recommendations.
Requirements:
• Master's degree in Marketing, Advertising, Business, or a related field is required.
• 8+ years of experience in PPC campaign management, including hands-on experience with Google AdWords, Bing Ads, and social media advertising platforms.
• Google Ads certification is highly preferred.
• Strong analytical skills with experience in Google Analytics and other analytical tools.
• Indepth understanding of SEM and digital marketing concepts.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and tight deadlines.
• Strong problem-solving skills and attention to detail.
• Ability to handle multiple projects and deadlines in a fast-paced environment and able to meet goals and set KPIs.
What We Offer:
We offer a competitive salary package and performance-based bonuses, as well as opportunities for professional development and career progression in a dynamic and growing company.
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