Senior PPC Strategist
2 weeks ago
Job Title: Senior PPC Strategist
Job Summary:
We are seeking a highly skilled and experienced PPC Expert with a solid background of 8-10 years in managing pay-per-click campaigns. The ideal candidate will be responsible for developing, implementing, and managing PPC strategies to drive traffic, engagement, and conversions for our brand.
Key Responsibilities:
- Design, develop, and manage PPC campaigns across multiple platforms (Google AdWords, Bing Ads, DSP, social media advertising, etc.)
- Perform thorough keyword research and selection, and optimize bidding strategies
- Monitor and analyze PPC campaign performance on a daily basis to ensure optimal results
- Adjust strategies based on data-driven insights to improve CTR, conversion rates, and cost per conversion
- Manage the budget for PPC campaigns, ensuring efficient spending and maximizing ROI
- Provide regular financial reports and forecasts to management
- Work with the creative team to develop effective ad copies and landing pages for campaigns
- Test and optimize landing pages and ad copy for better performance
- Conduct regular competitive analysis to stay ahead of trends and tactics in the industry
- Implement best practices and innovative strategies based on industry benchmarks
- Collaborate with other marketing teams (SEO, content, email, social media) to ensure a cohesive online marketing strategy
- Provide regular detailed reports on campaign performance, insights, and recommendations
Requirements:
- Master's degree in Marketing, Advertising, Business, or a related field
- 8+ years of experience in PPC campaign management, including hands-on experience with Google AdWords, Bing Ads, and social media advertising platforms
- Google Ads certification is highly preferred
- Strong analytical skills with experience in Google Analytics and other analytical tools
- In-depth understanding of SEM and digital marketing concepts
- Excellent written and verbal communication skills
- Ability to manage multiple campaigns and tight deadlines
- Strong problem-solving skills and attention to detail
- Ability to handle multiple projects and deadlines in a fast-paced environment and able to meet goals and set KPIs
What We Offer:
- A challenging and rewarding role in a dynamic and growing company
- Opportunities for professional development and career progression
- Competitive salary package and performance-based bonuses
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