
Strategic Creative Lead
2 weeks ago
Key Responsibilities:
- Developing Brand Narrative
Drive customer-centric creative strategies that amplify brand storytelling, product launches, and seasonal campaigns.
Content Optimization & Messaging
- Design messaging frameworks and content strategies that highlight product benefits, promotions, and lifestyle narratives.
Ensure consistent brand voice and aesthetics across campaigns while optimizing for different customer segments.
Collaborative Execution
- Partner with cross-functional teams to align creative outputs with business objectives.
Work with external agencies and internal teams to oversee campaign execution, ensuring deadlines and quality standards are met.
Data-Driven Decision Making
- Utilize customer behavior data, A/B testing results, and performance metrics to refine creative strategies and maximize ROI.
Identify opportunities for improvement and iterate on campaigns to achieve KPIs such as engagement, click-through rates, and sales.
Industry Insight & Trend Analysis
- Stay updated on e-commerce trends, digital marketing innovations, customer experience enhancements, and competitor strategies.
Apply insights from research and analytics to anticipate market shifts and recommend creative adjustments.
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