Unifying Customer Data Specialist

2 days ago

Hyderabad, Telangana, India beBeeStrategist Full time ₹ 8,00,000 - ₹ 12,00,000
Customer Data Platform Strategist

A Customer Data Platform (CDP) Strategist is responsible for devising and executing a unified customer data strategy, focusing on integrating disparate data sources to create comprehensive customer profiles for targeted marketing and analytics.

The ideal candidate will have expertise in product management, particularly with technical products like data platforms or internal tools, as well as familiarity with data concepts, APIs, SQL, schemas, and data engineering.

Key Responsibilities:

  • Develop and maintain a clear product roadmap for the CDP, aligning with business objectives and market trends.
  • Ensure the accuracy, completeness, and proper governance of customer data within the platform.
  • Oversee the integration of data from various internal and external sources into the CDP.
  • Work closely with engineering, marketing, sales, and other teams to gather requirements and ensure data is used effectively.
  • Lead the end-to-end product development process from conception to launch, often using agile methodologies.
  • Ensure the unified customer data is activated and made accessible to other systems, such as marketing automation, for real-time personalization.
  • Regularly review product metrics and model performance to ensure the CDP delivers tangible business value.
  • Gather use cases and needs from various business departments to inform CDP development and optimize its utility.

Requirements:

  • Strong background in product management, particularly with technical products.
  • Familiarity with data concepts, APIs, SQL, schemas, and data engineering.
  • Capacity to turn vague ideas into concrete product specifications and develop long-term strategies.

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