Innovative Content Strategist

1 week ago

Bengaluru, Karnataka, India beBeeProductivity Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Title: Sr Product Manager

Our team is seeking an innovative and forward-thinking Sr. Product Manager to join our Marketing Capabilities Content Supply Chain Product group.

As a key member of our team, you will be responsible for exploring, testing, prototyping, and scaling the next generation of content creation solutions across video, copy, imagery, and data.


About the Role:
  • Explore & Evaluate:
    • Identify emerging technologies across video, image, copy, and content data platforms (e.g., generative AI, creative operations, content automation).
    • Conduct structured evaluations of tools based on creative potential, cost efficiency, speed, and compatibility with existing systems.
  • Build & Prototype:
    • Develop quick-turn proof-of-values (PoVs) to demonstrate value and viability of tools and techniques.
    • Collaborate with creative, brand, engineering, and data teams to co-create experimental outputs.
  • Scale & Operationalize:
    • Identify successful pilots and work with cross-functional teams to scale solutions into production environments, tools, or workflows.
    • Define success metrics, document learnings, and outline rollout requirements for broader adoption.
  • Collaborate & Influence:
    • Act as a technical-creative bridge between creative, tech, and marketing stakeholders.
    • Present demos and insights clearly to technical and non-technical audiences.
  • Stay Ahead of Trends:
    • Maintain fluency in the fast-evolving GenAI and content innovation landscape (e.g., Runway, ElevenLabs, OpenAI, Descript, Adobe Firefly, VertexAI, Synthesia).
    • Develop POVs on where to invest and what to sunset based on value potential.

Key Qualifications:
  • At least 8 years of experience in a creative technologist, innovation, or content automation role.
  • Strong hands-on experience with modern creative tooling (AI, APIs, generative design platforms).
  • Experience using generative AI platforms such as Adobe Firefly, VertexAI, Gemini, ChatGPT, ComfyUI, Forest Labs, Flux Kontext.
  • Strong familiarity with creative tools such as Photoshop, Figma, InDesign, and related design software.
  • A portfolio or record of building prototypes or PoVs in the content or marketing tech space.
  • Working knowledge of JavaScript, Python, or no-code platforms for rapid prototyping.
  • Ability to evaluate technical scalability and cost/benefit for creative tools.
  • Curious and experimental mindset, strong communication skills.
  • Direct experience implementing and leveraging industry-leading content solutions such as Adobe Experience Manager, Salesforce Marketing Cloud, or similar best-of-breed products.

Nice to Have:
  • Experience working in retail, content-heavy organizations, or large marketing/creative teams.
  • Deep knowledge of the overall MarTech ecosystem, including content management, digital asset management, personalization, and analytics platforms.
  • Familiarity with creative operations tools and structured content systems (e.g., CMS, metadata, Airtable).
  • Experience integrating GenAI solutions into enterprise content workflows.

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