Chief Consumer Engagement Officer

2 weeks ago

Palakkad, Kerala, India beBeeActivation Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Consumer Activation Leader

This role involves spearheading the development and execution of innovative consumer activation strategies to drive business outcomes. As a leader in this space, you will be responsible for creating and implementing annual sets of activities/calendars that meet business objectives.

Key Responsibilities:

  • Develop clear activation strategies for each key sub-brand to achieve business objectives.
  • Build and maintain a comprehensive consumer database and retarget consumers through various channels.
  • Explore opportunities for rural and higher participation in festivals and events, such as Chatt Puja and Karva Chauth.
  • Optimize costs by negotiating with vendors and exploring cost-effective models.
  • Identify new touchpoints to engage with consumers, such as wedding planners, cafes, and amusement parks.
  • Design and implement campaigns using emerging technologies like AR/VR, Meta, and Gaming.
  • Measure campaign impact through PR, integrated campaigns, measurement studies, overall participation, engagement, and productivity.
  • Maintain a finance tracker and ensure SOP adherence are reviewed periodically.
  • Manage agency relationships and take on projects to showcase best practices in digital activation.

Benefits:

  • Opportunity to develop and lead innovative consumer activation strategies.
  • Collaborative work environment with experienced professionals.
  • Chance to make a meaningful impact on business outcomes.

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