Senior Insights Strategist
5 days ago
**Job Summary:**
We are seeking a seasoned insights leader to champion systematic process to build and leverage customer insights that will guide Prime Video's marketing and growth strategy in India.
The ideal candidate will work with the marketing leadership team to evolve and drive the overall insights strategy for the India business. This role requires an individual with deep expertise in consumer research, excellent analytical and communication skills, and a willingness to truly represent the unbiased voice of the customer.
Key Responsibilities:
- Lead and develop the insights function by driving a prioritized roadmap of research programs (Qualitative & Quantitative) for the marketing team.
- Own end-to-end delivery in the designing & execution of research programs and roadmap goals - including scoping with local and international business leaders - influencing research agencies on design, data collection and data analysis.
- Responsible for marketing performance reporting, including brand health, campaign KPIs and program performance reports.
- Demonstrate thinking & design in areas of brand equity, consumer segmentation, opportunity sizing based on first principles.
- Design and execute large scale internal customer insights programs to measure impact of various content/ brand/ service/ new product initiatives on salience, consideration, NPS etc.
- Work closely with the new initiatives' teams (across content and product) to get customer facing inputs and validations, ensuring early stage effectiveness and improving the odds of success when launched.
Requirements:
- 5+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience communicating results to stakeholders.
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