Senior Brand Strategist

3 days ago


Mumbai, Maharashtra, India Hector & Streak Consulting Private Limited Full time
Job Description

The Senior Brand Strategist role serves as the champion of assigned brands, driving their performance improvement by planning and executing annual and interim projects. This includes complete business responsibility for a category of the brand, leading marketing and NPD activities, and customer engagement programs.

Key Accountabilities:

  • Financial: Develop and execute a strategic roadmap for the brand over the short term, ensuring alignment with overall business objectives. Drive the financial performance of ongoing projects, including new product development (NPD), launches, and repositioning efforts.
  • Customer: Collaborate with the Consumer & Market Insights Team and external agencies to discover evolving consumer needs and insights. Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics.
  • People: Lead cross-functional teams, including R&D, in the development and customization of new products. Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members.
  • Process: Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing. Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness.


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