Skincare Social Media Marketing Specialist
4 weeks ago
At Palsons Derma Pvt Ltd, we're seeking a highly skilled Skincare Social Media Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive social media strategy that showcases our skincare products and expertise.
Key Responsibilities:
- Content Creation: Develop engaging content that highlights the benefits of our skincare products, including product features, customer testimonials, and educational content on skincare routines and ingredients.
- Community Management: Engage with our followers by responding to questions, providing product recommendations, and moderating discussions on skincare trends and routines.
- Social Media Strategy Development: Collaborate with our team to develop a skincare-specific social media strategy that incorporates current beauty trends and resonates with our target audience.
- Campaign Management: Run targeted social media advertising campaigns to promote our skincare products and services, and track campaign performance to refine our strategies.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of experience in social media management, particularly within the skincare or beauty industries.
- Strong understanding of social media platforms, including Instagram, Facebook, and Pinterest.
- Ability to create visually appealing content and analyze campaign performance.
Key Metrics:
- Growth in followers and engagement among beauty/skincare enthusiasts.
- Reach and impressions from targeted skincare-related campaigns.
- Conversion rate from social media traffic to skincare product sales.
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