Paid Social Media Advertising Specialist

4 weeks ago


Kolkata, West Bengal, India UPLERS SOLUTIONS PRIVATE LIMITED Full time
Paid Social Media Advertising Specialist

We are seeking a Paid Social Media Advertising Specialist to develop, execute, and optimize paid social media campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, and TikTok, in order to drive brand awareness and lead generation through well-targeted, data-driven campaigns, maintaining a competitive edge.

Key Responsibilities:
  • Campaign Strategy: Develop and implement paid social media strategies, including audience segmentation, creative direction, and budget allocation, aligned with business goals, ensuring maximum return on investment (ROI).
  • Campaign Management: Set up, manage, and optimize campaigns across platforms, ensuring error-free execution, using advanced techniques like custom and lookalike audiences, demographic, and behavioral targeting.
  • Ad Creative: Collaborate with the creative team to produce compelling ad copy, images, and videos tailored to resonate with target audiences.
  • Performance Analysis: Monitor, analyze, and optimize campaign metrics (ROI, CTR, CPA) to ensure effectiveness, using Google Analytics, Google Tag Manager, Google Data Studio, and Supermetrics.
  • Audience Targeting: Use advanced techniques to reach the right users, ensuring that paid social efforts meet overall business objectives.
  • Budget Management: Optimize budget allocation across campaigns to maximize results and efficiency.
  • A/B Testing: Conduct A/B tests on ads and landing pages to determine the most effective strategies.
  • Reporting: Generate detailed performance reports with actionable insights and present them to stakeholders regularly.


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