Digital Marketing Director

3 weeks ago


Gurgaon, Haryana, India The Ayurveda Experience Full time

**About The Ayurveda Experience**

We are a leading wellness brand seeking an experienced Digital Marketing Director - Organic Growth to join our team. This role requires expertise in social media management, organic marketing, and video content creation.

The ideal candidate will have at least 5 years of experience in managing social media channels, growing organic reach, and creating engaging video content that drives brand awareness, customer engagement, and conversions.

About the Role:

  • Develop and implement data-driven organic social media strategies across various platforms (Instagram, TikTok, YouTube, Facebook, etc.) to increase brand visibility, engagement, and organic reach.
  • Build relationships with influencers and brand advocates to drive brand awareness and foster organic growth
  • Lead the creation of engaging, on-brand video content (short-form videos, reels, stories, tutorials, etc.) from concept to post-production.
  • Manage the editorial calendar, ensuring timely and consistent content publishing, while coordinating with the marketing and design teams for assets.

Requirements:

  • Minimum of 5 years of experience in social media management, with a strong focus on organic marketing and video content creation for beauty.
  • Deep knowledge of social media platforms including Instagram, Facebook, YouTube, TikTok, and LinkedIn, with a strong understanding of platform-specific algorithms and features.
  • Excellent written and verbal communication skills, with the ability to convey ideas clearly and collaborate effectively with cross-functional teams.
  • Proficiency in video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, Canva, etc.), with a solid understanding of creating engaging short-form videos.

Estimated Salary: $80,000 - $100,000 per year


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