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Senior Digital Skincare Marketing Strategist

3 weeks ago

Kolkata, West Bengal, India beBeeDigitalMarketing Full time ₹ 1,50,00,000 - ₹ 1,99,99,999
Key Performance Marketing Manager Role

As a Key Performance Marketing Manager, you will be responsible for developing and implementing data-driven performance marketing strategies to promote skincare products across digital platforms.

Responsibilities
  1. Campaign Strategy and Execution:
  • Develop and implement campaigns focused on key metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates for skincare products, treatment services, and promotions.
  • Allocate budgets efficiently across various channels, ensuring the maximum impact of marketing spend to generate product sales and brand visibility.
Paid Media Management:
  • Oversee the execution of paid media campaigns, including search (PPC), social media ads, display advertising, and remarketing, with a focus on skincare audiences.
  • Optimize audience targeting, bidding strategies, and creatives to reach potential customers searching for skincare products.
Performance Analysis and Reporting:
  • Track, analyze, and report on the performance of skincare marketing campaigns using tools like Google Analytics, Facebook Business Manager, and other ad platforms.
  • Provide detailed performance reports that focus on traffic, sales, conversions, and ROI for skincare campaigns.
Conversion Rate Optimization (CRO):
  • Collaborate with web development and design teams to optimize landing pages for skincare products, ensuring they drive higher conversions and offer a seamless shopping experience.
  • Identify and implement improvements across the sales funnel to reduce drop-offs and maximize conversions.
Budget Management and Forecasting:
  • Manage and forecast the digital marketing budget for skincare campaigns, ensuring efficient spending on channels that deliver the best returns.
  • Regularly assess performance against KPIs (e.g., sales growth, customer acquisition cost) to ensure marketing efforts align with the company's revenue goals.
Cross-Functional Collaboration:
  • Collaborate closely with content creators, designers, and product teams to ensure that ads align with the skincare brand's tone, messaging, and product launches.
  • Work with sales, CRM, and customer support teams to ensure performance marketing efforts align with customer acquisition and retention strategies.
Requirements

To succeed in this role, you should have:

  • Proven experience in performance marketing, preferably in the skincare industry.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data sets and make informed decisions.
  • Strong communication and project management skills, with the ability to work effectively with cross-functional teams.
  • Experience with marketing automation tools and Google Analytics.
Benefits

This role offers a competitive salary and benefits package, as well as opportunities for professional growth and development. You will be part of a dynamic team that values innovation and collaboration.