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Digital Marketing Strategist
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About this Position: We are seeking a skilled Digital Marketing Strategist with expertise in Performance Marketing to lead our marketing efforts.
Main Responsibilities: Develop and execute comprehensive digital marketing campaigns across key platforms. Continuously monitor and optimize campaign performance against critical metrics such as lead generation, conversion rates, and ROI. Regularly review campaign performance on a daily basis, identifying trends, anomalies, and opportunities for improvement. Implement data-driven adjustments rapidly to maintain optimal results. Design and execute A/B tests on various campaign elements to identify winning combinations and enhance performance. Collaborate closely with internal teams to ensure marketing efforts align with overall business objectives and quality of leads.
Essential Skills: Proven experience in managing and optimizing campaigns within Meta Ads Manager and Google Ads. Strong analytical capabilities with proficiency in leveraging tools like Google Analytics and Meta Insights. Ability to effectively manage significant marketing budgets, forecast performance, and efficiently scale campaigns to achieve aggressive growth targets while maintaining ROI. Demonstrated ability to work collaboratively and communicate effectively with creative teams and technical teams. Capacity to think strategically about digital marketing, identify market trends, competitor activities, and translate business goals into successful digital experiences.
