Digital Marketing Strategist

2 weeks ago

Bengaluru, Karnataka, India beBeeDigital Full time ₹ 8,00,000 - ₹ 13,00,000

Job Summary:

We are seeking a seasoned Digital Marketing Strategist to oversee the setup and management of Google AdWords and Bing campaigns, as well as Paid Social campaigns across Facebook, Instagram, and other social media platforms.

  • This individual will be responsible for conducting target keyword research and crafting compelling ad copy to ensure effective campaign and keyword structure.
  • The ideal candidate will have expertise in managing and optimizing campaigns using bid and budget management, structural, keywords, ad text optimization, and creative optimization.
  • A strong understanding of digital marketing principles and analytics tools is essential for this role.
  • This position requires excellent analytical and communication skills to provide regular status updates and ensure conversion tracking and other KPI measurements are in place.

Requirements:

  • Bachelor's Degree (minimum requirement).
  • 4+ years of experience in PPC advertising with a focus on Google Ads and Facebook Ads.
  • Programmatic media buying experience is highly desirable.
  • Familiarity with E-Commerce setup is preferred.
  • Strong analytical ability and proficiency in Excel is required.
  • Effective communication skills are necessary for success in this role.

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