Director of Digital Growth

3 days ago


Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking a seasoned Head of Marketing & Branding to lead our marketing initiatives and drive business growth.

The ideal candidate will have at least 15 years of experience in marketing & branding, specifically within the EdTech sector.

As the Head of Marketing & Branding, you will be responsible for developing and executing strategic marketing plans to enhance brand awareness, customer acquisition, and revenue growth.

Responsibilities
  • Develop and implement comprehensive marketing strategies to elevate brand positioning and drive customer engagement.
  • Lead and manage all aspects of marketing campaigns, including ATL, BTL, and digital marketing initiatives.
  • Collaborate with cross-functional teams to ensure alignment of marketing activities with business objectives.
  • Analyze market trends and competitive landscape to identify opportunities for growth.
  • Drive performance marketing efforts to optimize customer acquisition and retention.
  • Oversee the development of marketing collateral and promotional materials.
  • Monitor and report on marketing campaign performance, ROI, and KPIs.
Qualifications
  • Bachelor's degree in marketing, Business Administration, or related field.
  • Master's degree in marketing or MBA preferred.


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