Digital Marketing Strategist
3 weeks ago
Bajaj Electricals Ltd seeks a Digital Marketing Strategist to develop and execute digital marketing strategies across multiple brands. This role requires a strong understanding of the current digital landscape, relevant marketing tools, and social media strategies.
Key Responsibilities:
- Develop, implement, and manage digital marketing strategies for various brands under Bajaj Electricals Ltd's portfolio
- Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising
- Measure and report performance of all digital marketing campaigns, assessing ROI and KPIs
- Optimize spends and performance based on trends and insights
- Manage website performance, enhancing UX and SEO with regular updates
- Liaise with cross-functional teams to create integrated campaigns
- Ability to influence senior stakeholders to prioritize brand strategy
Requirements:
- MBA in marketing, business, or an adjacent field
- 8-12 years of experience in digital and performance marketing
- Proven track record of managing digital marketing campaigns and delivering KPIs
- In-depth understanding of digital marketing channels and tools
- Strong analytical skills and ability to leverage digital marketing to deliver business results
Estimated Salary: ₹ 1,200,000 - ₹ 1,800,000 per annum
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