
Digital Growth Specialist
1 week ago
Role Overview:
We seek a skilled Performance Marketing Strategist to spearhead high-impact campaigns and drive growth initiatives.
- Develop and execute paid marketing strategies across digital platforms
- Continuously optimize campaign performance to enhance ROI and reduce customer acquisition costs
- Lead A/B testing of creative assets to discover innovative marketing solutions
- Utilize data-driven insights to inform budget allocation and audience targeting decisions
- Collaborate with cross-functional teams to align marketing efforts with business objectives
- Represent the marketing function in strategic discussions and external forums
Requirements:
- 3–4+ years of experience in performance marketing, preferably in high-growth startups or global brands
- Proven track record of managing international market campaigns
- Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and attribution tools
- Creative problem solver with strong analytical and data interpretation skills
- Confident in taking ownership from strategy to execution
- Strong communication and leadership skills; comfortable influencing business direction
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