Digital Growth Strategist

1 week ago

Ellore, Andhra Pradesh, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Posting:

A senior performance marketing executive is sought after to lead our agency's digital marketing strategy across paid channels.

  • Reporting to: Director of Digital Marketing
  • Direct reports: Paid media specialists, analysts, and contractors
  • Impact areas: Paid media strategy, client success, campaign performance, revenue growth, and team leadership
Key Responsibilities:
  • Paid Media Strategy & Execution
  • Design and implement ROI-focused strategies across Google Ads, Facebook/Meta, and other performance platforms.
  • Campaign Management
  • Lead end-to-end campaign planning, optimization, testing, and scaling to exceed performance KPIs.
  • Client Management
  • Serve as the primary point of contact for key accounts; build trust, present insights, and provide strategic recommendations.
  • Team Leadership
  • Mentor and manage junior team members; oversee external contractors to ensure quality execution.
  • Performance Analysis
  • Monitor campaign metrics, conduct deep-dive analyses, and generate actionable insights and reports.
  • Budget Allocation
  • Allocate resources across multiple platforms to maximize ROI.
  • Cross-functional Collaboration
  • Partner with creative, content, and account management teams to align campaign messaging with broader client strategies.
Requirements:
  • 5-7 years of hands-on performance marketing experience with proven success in scaling paid media campaigns.
  • Advanced knowledge of Google Ads, Meta Ads Manager, and Campaign Manager.
  • Certifications in Google Ads, Meta Blueprint, or Ads.
  • Strong understanding of attribution models, A/B testing, and conversion rate optimization.
  • Bachelor's degree in Marketing, Business, or related field.
  • Proficiency with analytics and project management tools (e.g., Google Analytics, Looker Studio, HubSpot, Asana, etc.).
Preferred Qualifications:
  • 7-10 years of experience, with at least 3+ in an agency leadership role.
  • Additional certifications (e.g., Google Analytics 4, HubSpot, Amazon Ads).
  • Experience in high-growth industries such as SaaS, e-commerce, fintech, or D2C brands.
  • Strong record of managing teams and mentoring talent.
  • Exposure to international markets and multi-language campaign management.
Key Skills & Competencies:
  • Technical expertise: Deep platform knowledge, analytics skills, and campaign troubleshooting.
  • Strategic mindset: Ability to think beyond tactics and develop holistic growth strategies.
  • Client service orientation: Excellent communication, presentation, and relationship-building skills.
  • Leadership ability: Capable of motivating teams, managing performance, and driving accountability.
  • Problem-solving: Analytical thinker with a data-driven approach to decisions.

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