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Lead Generation Specialist

1 week ago

Noida, Uttar Pradesh, India Mtalkz Full time

We are seeking a highly motivated Lead Generation Specialist to join our team at Mtalkz.com. In this role, you will be responsible for developing and executing B2B marketing campaigns that drive lead generation and business growth.

The ideal candidate will have a proven track record of success in B2B marketing, with expertise in demand generation, lead nurturing, and performance-driven digital marketing. They will also have hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce.

This role requires a strategic mindset to implement Account-Based Marketing (ABM) strategies targeting BFSI, fintech, and large enterprises. The candidate must also have strong analytical and problem-solving skills, with the ability to adapt to a fast-paced environment.

Key Responsibilities:

* Develop and execute result-driven B2B marketing campaigns to generate high-quality leads.

* Optimize lead funnels through a mix of digital marketing, content strategies, webinars, and industry events.

* Manage paid campaigns (Google Ads, LinkedIn, and other B2B platforms) to enhance engagement and conversions.

Requirements:

  • Proven experience in B2B marketing within a SaaS, technology, telecom, or enterprise solutions company.
  • Strong expertise in demand generation, lead nurturing, and performance-driven digital marketing.
  • Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce.
  • Strategic mindset to implement Account-Based Marketing (ABM) strategies targeting BFSI, fintech, and large enterprises.