High-Impact Campaign Leader

2 days ago

Guntur, Andhra Pradesh, India beBeeContent Full time ₹ 18,00,000 - ₹ 24,00,000

Marketing Campaign Strategist

About the Role

We are seeking a marketing professional to lead campaign planning and execution, manage social media presence, and craft compelling content.

Key Responsibilities:

  • Develop and oversee overall content requirements across channels – push notifications, emailers, banners, landing pages, SMS, RCS, WhatsApp, social media, video scripts, and broadcasts.
  • Lead the content team in writing, editing, and proof-reading to ensure timely delivery and high-quality communication.
  • Drive continuous improvement in CTRs, engagement, and conversions through data-backed communication strategies.
  • Collaborate with the marketing team on campaign ideation, messaging frameworks, and brand voice consistency.

Stakeholder & Alliance Management

  • Act as the primary liaison with internal stakeholders (alliances, partnerships, and restaurant onboarding teams) to ensure timely execution of promotions.
  • Coordinate with alliances to plan, approve, and deliver campaigns as per agreed timelines and brand requirements.
  • Ensure all paid promotions and restaurant deliverables (visibility, offers, creative collaterals, content amplification) are executed without delays.
  • Align content and promotional strategies with alliance commitments and partner expectations.

Social Media & Community Building

  • Manage brand presence on social platforms (Facebook, Instagram, Twitter, and emerging channels).
  • Drive followership growth, engagement metrics, and ROI from community building in line with company objectives.
  • Implement innovative campaigns to enhance brand visibility and recall.

Leadership & Team Development

  • Build, mentor, and scale a team of copywriters, social media managers, and campaign executives.
  • Ensure smooth cross-functional collaboration between content, design, alliances, and performance marketing teams.
  • Foster a data-driven and creative-first culture within the team.

Requirements

5–7 years of experience in campaign management, social media leadership, and professional copywriting is required. A strong portfolio of high-impact campaigns, social media growth, and compelling copy is essential.

A hands-on approach with marketing and social media tools (Meta Ads Manager, Campaign Manager, Google Ads, Hootsuite, Sprout Social, etc.) is necessary. Analytical yet creative mindset, excellent communication, leadership, and project management skills are also required.

Nice-to-Haves

Exposure to performance marketing, growth marketing, or employer branding is desirable. Knowledge of SEO-driven content strategy and ability to create innovative campaigns that go beyond the ordinary are valuable assets.

Why This Opportunity

As a Marketing Campaign Strategist, you will lead and shape campaigns that make an impact. You will own the brand voice and social media strategy end-to-end. You will collaborate in a creative, growth-oriented, environment. Competitive compensation and perks for top performers are offered.

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