PR Communications and Brand Strategist
1 day ago
About Rupeek, a leading asset-backed digital lending fintech platform in India.
Rupeek has established itself as a pioneer in making credit accessible to Indians through innovative financial products focused on the $2 trillion gold market. Leveraging cutting-edge technology and an automated supply chain, Rupeek is transforming the gold loan disbursal landscape across 40+ cities in India. With over 5,00,000 customers, the company's strategic partnerships with top banks and financial institutions demonstrate its commitment to building gold-backed assets through low-risk, low-touch processes. Rupeek's impressive journey is backed by prominent investors such as Sequoia Capital, Accel Partners, Bertelsmann, and GGV Capital.
This role involves developing and executing comprehensive PR strategies to enhance brand perception and drive impactful outcomes. As a key member of the team, you will play a pivotal part in creating high-quality written materials, managing projects, and prioritizing competing demands.
Key Responsibilities:
- Develop B2B and B2C PR strategies to deliver exceptional results
- Execute PR initiatives aligned with Rupeek's communication pillars
- Manage end-to-end PR operations and lead key projects
- Elevate brand perception and increase recall
You will work closely with the Brand Marketing team to build robust internal and external communication channels, monitor campaigns, and analyze their effectiveness against predefined objectives and KPIs. Additionally, you will manage multiple projects concurrently, apply a digital-first approach, and execute PR campaigns across various media and engagement channels.
Salary: ₹12 lakhs - ₹20 lakhs per annum, depending on experience and qualifications
Location: Bangalore, Karnataka
About Us:
Rupeek Fintech Pvt Ltd is a pioneering fintech company that has redefined the gold loan disbursal landscape in India. We are committed to making credit accessible to Indians through innovative financial products and cutting-edge technology.
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