Marketing Communications Strategist
6 hours ago
Job Overview:
We are seeking a talented Marketing Communications Strategist to lead and implement compelling communication strategies that enhance brand visibility, engage audiences, and drive business growth. The ideal candidate will be passionate about storytelling, adept at content creation, and experienced in managing campaigns across multiple platforms.
About the Role:
- Develop and execute integrated marketing communications strategies that align with the brand's goals and vision.
- Ensure consistency in messaging, tone, and visual identity across all marketing channels.
- Craft engaging brand stories, marketing content, and campaign narratives to resonate with target audiences.
Key Responsibilities:
1. Brand Strategy & Development
- Drive brand awareness and engagement through strategic marketing initiatives.
- Maintain a deep understanding of the target audience and market trends.
2. Content Creation & Campaigns
- Collaborate with cross-functional teams to create impactful social media strategies that boost brand awareness.
- Monitor campaign performance metrics and optimize content for engagement and ROI.
3. Media & Public Relations
- Build and maintain strong relationships with media outlets, influencers, and industry stakeholders.
- Secure media coverage to amplify brand reach and credibility.
4. Digital Marketing & Social Media
- Leverage digital channels to drive brand engagement and conversions.
- Analyze campaign performance and adjust strategies accordingly.
Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Experience: 3-5+ years of experience in brand marketing, communications, or a related field.
- Proven track record of managing successful marketing campaigns across digital, print, and PR channels.
- Strong writing, editing, and storytelling skills with an eye for detail.
- Expertise in social media platforms, content management systems, and analytics tools (e.g., Google Analytics).
- Exceptional project management and organizational skills.
What We Offer:
A competitive salary of $80,000 - $100,000 per annum, comprehensive benefits package including health insurance, paid time off, and opportunities for professional development and career advancement.
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