Rupeek | AM- PR and Communication
1 day ago
About Rupeek:
Rupeek, established in 2015 and headquartered in Bangalore, stands as India's leading asset-backed digital lending fintech platform. Committed to making credit accessible to Indians in a fair and convenient manner, Rupeekpioneers innovative financial products focused on monetizing India's $2 trillion gold market. Leveraging state-of-the-art technology and an automated asset-light supply chain, Rupeek is transforming the gold loan disbursal landscape across 40+ cities in India. With a customer base exceeding 5,00,000+, the company's strategic partnerships with top banks and financial institutions underscore its commitment to building gold-backed assets hrough low-risk, low-touch, and friction-free processes. Rupeek's impressive journey is supported by key investors such as Sequoia Capital, Accel Partners, Bertelsmann, and GGV Capital. Join us in redefining the future of finance through innovation, technology, and a commitment to financial inclusivity.
Job Title/Designation: PR & Integrated Communications Manager Location: Bangalore, Karnataka
Qualification: Masters Degree in mass communication/journalism preferred
Experience: 3 to 7 years of relevant experience
Position Overview:
Rupeek Fintech Pvt Ltd is seeking a PR & Integrated Communications Manager to lead the development and execution of strategic PR initiatives. In this role, you will play a pivotal part in enhancing brand perception, increasing brand recall, and achieving impactful outcomes. We are looking for a dynamic individual with a proven track record in PR, a creative mindset, and the ability to thrive in a fast-paced environment.
Key Responsibilities:
● Develop and implement comprehensive B2B and B2C PR strategies to deliver outstanding results.
● Execute PR initiatives aligned with Rupeek's key communication pillars.
● Take full ownership of end-to-end PR operations and manage key projects.
● Elevate brand perception and drive increased brand recall.
● Create, edit, and manage written communication materials, including press releases, holding statements, articles, pitch notes, Q&As, and more.
● Plan and coordinate speaking engagements, conferences, seminars, and industry events.
● Respond promptly to media requests, providing research, quotes, photos, interviews, and other materials as needed.
● Work closely with Brand Marketing team to build robust internal and external communication
● Monitor, report on, and analyze the effectiveness of campaigns and investments against predefined objectives and key performance indicators.
● Manage multiple projects concurrently, even under pressure.
● Apply a digital-first approach to integrated communications.
● Demonstrate strong ideation skills to develop high-impact stories and campaigns.
● Execute PR campaigns across various media, social platforms, and engagement channels.
● Identify strategies for impeccable execution of shared-earned-owned (SEO) media.
Key Personal Attributes:
● A quick thinker with strong articulation skills.
● A team player who can provide independent thought and candid opinions to influence strategic decisions.
● A network builder who can engage effectively with media personnel and industry stakeholders.
● Adaptability to navigate and thrive in ambiguous situations.
● Collaborative and results-driven with excellent project management skills.
● An inquisitive and analytical mind with a creative problem-solving perspective.
Qualifications and Key Success Factors:
● 3-7 years of proven PR experience, ideally in the FinTech, Consumer Tech, or BFSI sectors.
● Exceptional written and verbal communication skills.
● Detail-oriented with a knack for creating high-quality written materials.
● Strong prioritization and time management abilities to manage competing demands.
● A sense of urgency, excellent execution skills, and proficient project management.
● Exceptional interpersonal skills to foster collaboration with internal and external stakeholders.
● Experience in managing national campaigns with a regional market focus.
● A demonstrated ability to prioritize and deliver measurable, impactful results.
Join Rupeek Fintech Pvt Ltd as the PR & Integrated Communications Manager and be a driving force behind our strategic PR initiatives, brand enhancement, and impactful outcomes. If you have a
passion for innovation, creativity, and a commitment to delivering results, we invite you to apply for this exciting role.
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