Public Relations Strategist
1 week ago
Job Title: Public Relations Strategist
About Us: StashFin is a leading financial institution seeking an experienced Public Relations Strategist to lead our communications efforts and enhance our brand image.
Salary: Estimated $120,000 - $180,000 per year
Job Description: As a Public Relations Strategist, you will be responsible for crafting compelling narratives, managing media interactions, and building relationships with key stakeholders to drive positive brand awareness and reputation. You will act as the primary point of contact for media inquiries and develop strategic communication plans to achieve business objectives.
Responsibilities:
- Media Relations: Build and maintain relationships with journalists, editors, and media outlets, secure media coverage in print, online, and broadcast channels, and act as the primary point of contact for media inquiries.
- Content Development: Craft press releases, media kits, bylined articles, and other PR materials, develop compelling stories that align with the company's goals and values, and collaborate with content and creative teams for integrated messaging.
- Strategy & Planning: Design and execute comprehensive PR strategies to achieve business objectives, monitor industry trends and competitive activity to refine messaging, and identify opportunities for thought leadership and brand positioning.
- Event Management: Organize press conferences, media briefings, and brand events, coordinate influencer collaborations and sponsorship opportunities, and manage relationships with PR agencies and third-party vendors.
- Monitoring & Reporting: Track PR campaign performance and media coverage, provide reports on coverage impact, sentiment analysis, and ROI, and use insights to optimize future PR activities.
Requirements:
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- 5+ years of experience in public relations, preferably in a managerial role.
- Strong writing and editing skills with attention to detail.
- Proven track record of successful media placements and campaigns.
- Excellent interpersonal and relationship-building skills.
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