
Influential Content Developer
6 days ago
We are seeking a skilled content creator to join our team and develop comprehensive content strategies aligned with business objectives.
- Key Responsibilities:
- Develop engaging content for landing pages, sales funnels, and lead generation campaigns that drive conversions.
- Craft compelling course descriptions, curriculum outlines, and educational content that resonates with learners.
- Produce high-quality white papers, case studies, and thought leadership content to establish industry authority.
Multi-Channel Content Creation:
- Create optimized web copy, blog posts, and resource pages that rank and convert.
- Develop platform-specific content strategies with engaging captions, ad copy, and viral content concepts.
- Design high-converting email sequences, newsletters, and nurture campaigns.
Production-Style Content:
- Develop course marketing materials including brochures, presentations, and sales collateral.
- Write compelling testimonials, success stories, and case study narratives.
- Produce content for marketing automation sequences and customer journey mapping.
Content Optimization & Analytics:
- Conduct advanced keyword research and implement technical SEO best practices.
- Analyze content performance metrics and optimize for engagement, conversion, and retention.
- Collaborate with data teams to measure content ROI and attribution.
Required Skills & Qualifications:
- 5+ years of professional content writing/copywriting experience in EdTech, digital marketing, or skill training industry.
- Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent professional experience.
- Portfolio requirement: Must demonstrate measurable results (conversion rates, engagement metrics, campaign performance).
Preferred Skills:
- Conversion Copywriting: Proven track record of writing copy that converts prospects to customers.
- Educational Content: Experience creating learning-focused content that simplifies complex concepts.
- Brand Voice Development: Ability to create and maintain consistent brand voice across all channels.
- Project Management: Experience managing multiple content projects with cross-functional teams.
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