Digital Marketing Strategist

3 weeks ago

Chennai, Tamil Nadu, India Mitsogo Full time
About the Role
Mitsogo is seeking a highly skilled Digital Marketing Strategist with 6 to 8 years of experience to lead our SEO initiatives. As a key member of our team, you will develop and implement comprehensive SEO strategies tailored to B2B SaaS, focusing on lead generation, content optimization, and improving search rankings for relevant business keywords.

Key Responsibilities:
  • Develop and execute SEO strategies that drive organic traffic, generate leads, and improve customer acquisition through SEO.
  • Lead, mentor, and grow a team of SEO professionals, ensuring alignment with broader digital marketing and business goals.
  • Oversee the optimization of website content, metadata, URL structure, and technical elements to improve visibility and user experience.
  • Conduct in-depth keyword research and develop content strategies that target long-tail keywords, industry-specific terms, and solutions that drive inbound leads.
  • Use SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar to monitor SEO performance and provide actionable insights through regular reporting.
  • Collaborate closely with the content team to create SEO-optimized content (blog posts, case studies, whitepapers, landing pages, etc.) that drives organic traffic and supports lead generation goals.
  • Drive link-building initiatives to improve domain authority, utilizing outreach, partnerships, and other effective link-building tactics for B2B SaaS sites.
  • Develop SEO strategies that align with sales funnel optimization and contribute to generating qualified leads for the sales team.

Requirements:
  • Experience: 6–8 years of hands-on SEO experience, with at least 3 years in a leadership or managerial role, preferably in a B2B or SaaS environment.
  • B2B SaaS Expertise: Proven experience working with B2B SaaS companies, understanding the unique challenges of driving organic traffic, generating leads, and improving customer acquisition through SEO.
  • Technical SEO: Strong knowledge of technical SEO, including website structure, schema markup, mobile optimization, page speed, and server-side considerations.
  • SEO Tools Proficiency: Extensive experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
  • Content Strategy: Demonstrated ability to build and execute content strategies that align with SEO best practices and contribute to lead generation and thought leadership.
  • Analytical Mindset: Strong ability to analyze data, identify trends, and make data-driven decisions that improve performance.
  • Leadership & Team Management: Strong leadership skills with the ability to manage a team, set clear goals, and foster collaboration across departments.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to explain complex SEO concepts to non-technical stakeholders.

Salary Range:$120,000 - $180,000 per year

About Mitsogo
Mitsogo is a growing B2B SaaS company looking for talented individuals to join our team.

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