AI-Powered Product Strategist
4 weeks ago
We are seeking a seasoned Product Marketer to join our dynamic team at Dataflo, a cutting-edge SaaS company revolutionizing business finance and operations management with AI-powered tools. As a key member of our growth team, you will play a pivotal role in crafting and executing strategies that drive product adoption, user engagement, and customer satisfaction.
About the Role
The ideal candidate will have 2-3 years of experience as a Product Marketer in a SaaS environment, with a proven track record of developing and executing successful go-to-market strategies, creating compelling content, and driving sales enablement initiatives.
Key Responsibilities:
- Product Positioning & Messaging: Develop clear, concise messaging and unique selling propositions (USPs) that differentiate our product and resonate with target audiences.
- Market Insights & Competitive Analysis: Conduct market research to understand customer needs, behaviors, and trends, and analyze competitors to identify unique product differentiators and market opportunities.
- Go-to-Market Strategy (GTM): Strategize and execute product launches, ensuring cross-functional alignment with sales, product, and customer success teams for seamless execution.
- Sales Enablement: Equip sales teams with tools, guides, and training materials to effectively communicate product benefits, address customer pain points, and close deals.
- Product Adoption & Engagement: Lead initiatives to drive product adoption, including creating in-app product tours, onboarding flows, and targeted campaigns to enhance user engagement.
- Collaboration & Alignment: Work closely with sales, product, and customer success teams to ensure cohesive marketing strategies that align with business goals and drive growth.
- Performance Monitoring & Optimization: Track and analyze product adoption, lead generation, and customer feedback, using data to iterate and improve strategies.
Requirements:
- 2-3 years of experience as a Product Marketer in a SaaS company is a must.
- Excellent communication and authoring abilities—capable of creating memorable, tailored messages.
- Should understand SaaS business models, go-to-market (GTM) strategies, PMM and ICP persona wireframes.
- Must be hands-on with content writing, executing product marketing and sales enablement collaterals (Thought leadership articles, Knowledge base, white papers, ebooks, case studies, etc.).
- Adept in using data analytics tools to gauge performance and gauge engagement.
- An individual who can operate independently and adjust to a fast-paced work environment.
- Influencers with the ability to collaborate effectively across organisational levels and functional boundaries.
What We Offer:
- Career Growth: Join a high-performing team with exceptional opportunities for growth and development, working alongside founders with extensive experience in building successful B2B SaaS startups.
- Competitive Rewards and Benefits: Enjoy a competitive salary ($80,000 - $110,000), flexible leave policy, free meals, health insurance, term insurance, and more.
- Meaningful Impact: Be part of a passionate, global team in a fast-paced, growth-oriented setting, emphasizing ambition, ownership, and proactive action.
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