Digital Marketing Strategist for AI-Powered Content

4 days ago


Chennai, Tamil Nadu, India GravityWrite Full time
Job Description

We are seeking a skilled Digital Marketing Strategist to join our team at GravityWrite, a leading platform for AI-powered content creation. As a key member of our marketing team, you will be responsible for developing and executing paid advertising campaigns across multiple digital platforms to promote our innovative tools.

Key Responsibilities:

  • Create and manage Google Ads, Facebook, Instagram, and LinkedIn campaigns to drive engagement and conversions.
  • Optimize budget allocation and ad placements across search, video, and display channels to achieve maximum ROI.
  • Implement robust conversion tracking mechanisms and analyze campaign performance using Google Analytics.
  • Develop effective ad content in collaboration with our creative team.
  • Conduct A/B testing to refine targeting parameters and landing pages.

Requirements:

  • At least 2-5 years of experience managing Google and Meta Ad campaigns in the IT SaaS industry.
  • Demonstrated expertise in international markets, particularly in the US, Canada, and UK.
  • Able to design marketing campaigns with a clear ROI within a defined timeframe.
  • Strong analytical skills to interpret data and draw actionable insights.
  • Familiarity with Google Analytics or similar analytics platforms.
  • Hands-on experience with Meta Ads is a plus.
  • Google Ads certifications (e.g., Search, Video, Display) are required.

What We Offer:

$85,000 - $110,000 per year, depending on experience. We also offer a comprehensive benefits package, including health insurance, retirement plan, and professional development opportunities.



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