
Paid Media Campaigner
5 days ago
Digital Marketing Specialist
Job Description:We are seeking a highly skilled Digital Marketing Specialist to lead our paid media campaigns across various digital platforms. As a key member of our team, you will drive ROI-focused campaigns, optimize ad spends, and scale performance marketing channels.
As a Digital Marketing Specialist, your primary responsibilities will include:
- Planning, executing, and optimizing paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
- Monitoring key performance indicators (KPIs) such as cost-per-click (CPC), cost-per-action (CPA), click-through rate (CTR), return-on-ad-spend (ROAS), and providing weekly/monthly performance reports.
- Conducting keyword research, competitor analysis, and audience segmentation for better targeting.
- Collaborating with designers and content teams to create high-performing ad creatives and landing pages.
- Continuously running A/B testing for creatives, copies, and targeting strategies.
- Expertise in Google Ads (Search, Display, YouTube), Meta Ads, and Ads.
- Campaign optimization and conversion tracking (Google Analytics, Tag Manager, Pixel setup).
- Analytical skills with data interpretation and performance-driven decisions.
- SEO basics for aligned paid and organic strategies.
- Excellent communication and presentation skills.
- Google Ads and Meta Blueprint certifications.
- Agency experience with multi-client campaign management.
- Programmatic ads and marketing automation tools familiarity.
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