
Chief Branding Officer
2 days ago
Job Purpose
We are seeking a seasoned professional to spearhead our branding and PR efforts, driving strategic growth and elevating our institution's reputation.
Main Responsibilities
- Brand Development and Management
- Develop and execute a comprehensive branding strategy aligned with our institutional goals.
- Maintain consistency of brand identity across all channels (digital, print, events).
- Foster brand awareness and equity within the education sector.
- Public Relations and Media Outreach
- Nurture strong relationships with media, influencers, and industry bodies.
- Create engaging content (press releases, articles, speeches) for leadership.
- Manage media coverage, crisis communication, and institutional reputation.
- Digital Presence and Social Media
- Drive brand presence on key platforms (social media, Twitter, Instagram).
- Oversee content strategy, storytelling, and digital campaigns.
- Analyze performance metrics for continuous improvement.
- Events and Stakeholder Engagement
- Organize branding events, education fairs, conferences, and community outreach initiatives.
- Elevate institutional visibility at national and international forums.
- Internal Communications
- Manage internal communications and alumni engagement.
- Collaborate with academic, CRC, and admissions teams for brand alignment.
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