Lead Acquisition Growth Strategist

2 weeks ago

Bengaluru, Karnataka, India beBeeGrowth Full time ₹ 80,00,000 - ₹ 2,00,00,000

About this role

Drive ambitious growth targets by leading our lead acquisition efforts with a growth hacking mindset. This role focuses on paid digital distribution, ideal for hands-on individuals who can strategically manage and expand distribution channels.

Key responsibilities:

  • Paid Digital Distribution: Lead and manage all paid digital distribution channels to generate high-quality leads.
  • Strategy & Execution: Develop and implement a robust lead acquisition strategy, including idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
  • Channel Management: Take full ownership of key distribution channels, removing reliance on third-party vendors and bringing channel management in-house.
  • Experimentation & Optimization: Conduct rigorous A/B testing and analyze data to identify new opportunities for growth and iterate rapidly on successful strategies.

Qualifications and skills:

  • 2-3 years of experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
  • A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
  • A proactive, hands-on, and autonomous approach to work.
  • Strong analytical skills and the ability to use data to inform decision-making.
  • A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.
  • Paid media expertise, social media acumen, and channel management capabilities.
  • Growth strategy ideation, execution, and iteration abilities.
  • Data-driven analysis and problem-solving skills.

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