Transformative Growth Strategist

2 weeks ago


Bengaluru, Karnataka, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Overview

We are seeking a seasoned Growth Strategist to spearhead our efforts in accelerating user acquisition, engagement, and retention across our fintech products.

About the Role

The successful candidate will play a pivotal role in defining and optimizing growth funnels, identifying new opportunities, and ensuring alignment across departments to maximize business impact.

This is an exceptional opportunity for a results-driven professional with expertise in growth marketing, preferably in the fintech or financial services industry.

Responsibilities
  • Growth Strategy Development: Develop and implement holistic growth strategies for our portfolio covering various acquisition and engagement channels.

This includes driving acquisition, engagement, and retention for our app and web platforms, as well as monetization use cases such as Personal Loans.

The ideal candidate will be responsible for delivering month-on-month Personal Loan Volumes.

  • Stakeholder Management: Manage and coordinate with key platform partners to optimize growth campaigns, platform integrations, and new feature launches.

The successful candidate will build and maintain strong relationships with merchant partners to facilitate co-marketing and promotional activities.

  • Experimentation & Innovation: Drive growth by designing and scaling experimentation frameworks, leveraging beta tools and new features introduced by partners like Google and Meta.

The candidate will continuously identify and integrate emerging growth opportunities.

  • Cross-functional Collaboration: Work with analytics, product, and finance teams to monitor KPIs, analyze campaign performance, and iterate marketing strategies accordingly.

The successful candidate will provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.

Qualifications and Skills
  • Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.
  • A deep understanding of consumer acquisition, consumer journey, and consumer interaction with digital apps.
  • 6-8 years of experience in growth marketing, preferably in the fintech or financial services industry.
  • Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools.
  • Proven track record of managing complex projects and stakeholder relationships effectively.
  • Expertise in agile project and sprint management methodologies.
  • Demonstrated success in devising and executing growth strategies that leverage app and web platforms.
  • Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing.
  • Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans.
  • Strong communication skills and ability to manage cross-functional teams.
Preferred Skills
  • Experience in Personal Loan monetization is preferable.
  • Familiarity with fintech products, regulatory environments, and customer behavior.
  • Hands-on experience with growth-related tools and platforms.
  • Strong knowledge of programming/scripting for data analysis (Python, R) is a plus.
  • Ability to thrive in a fast-paced, ambiguous startup environment.


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