Industrial Growth Specialist

5 days ago


Kolkata, West Bengal, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000
Growth Associate (Pre-Sales + Marketing)

About Us

We are a cutting-edge AI-powered procurement platform designed for industrial projects, accelerating procurement processes, boosting profitability, and reducing complexity for companies driving India's infrastructure growth. Our mission is to become the default platform for industrial procurement across India and beyond.

About the Role

We're seeking a highly skilled Growth Associate to drive demand generation and pre-sales efforts across buyer and seller segments. You'll oversee campaigns end-to-end—from filling the sales pipeline to onboarding paid sellers. This role is ideal for someone who thrives in high-ownership, fast-paced environments and excels at experimenting for measurable growth outcomes.

Key Responsibilities

Top-of-Funnel (Marketing)

  • Manage content & outreach for founders and brand
  • Drive SEO-focused content using AI tools and freelancers
  • Plan and run webinars, events, and referral programs
  • Build tools, campaigns, and lead magnets for traffic generation

Mid-Funnel (Lead Capture & Nurture)

  • Optimize website CTAs, forms, and AI landing pages
  • Improve lead quality with automation and enrichment
  • Maintain CRM hygiene and nurture sequences via WhatsApp/email

Bottom-of-Funnel (Outbound + Pre-Sales)

  • Run outbound campaigns via WhatsApp, email, and calls
  • Qualify and pass high-intent leads to sales with context
  • Support seller onboarding and sales enablement with decks and materials

Requirements

  • 1–3 years in marketing, pre-sales, or GTM roles
  • Strong written communication and outreach copywriting skills
  • Hands-on with Canva/Figma, spreadsheets, automation tools
  • Comfort with AI tools like ChatGPT, Jasper, Notion AI
  • Proactive problem solver, eager to learn industrial buyer/seller workflows

What We Offer

  • High ownership in shaping our growth engine
  • Direct collaboration with the founder
  • Path to leadership across GTM functions
  • Flexible, outcome-focused work culture


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