Creative Brand Identity Specialist Needed

2 weeks ago

India beBeePackaging Full time ₹ 8,00,000 - ₹ 12,00,000

Job Title: Visual Design Professional

We are looking for a Visual Designer with a strong foundation in brand identity design, packaging design, and design thinking. The ideal candidate blends creativity with strategy, translating brand purpose into impactful visuals and designing packaging that balances functionality with shelf appeal.

Required Skills and Qualifications:
  • Develop and refine visual identities including logos, typography, color systems, and brand guidelines;
  • Translate brand strategy into cohesive design systems across touchpoints;
  • Design packaging systems for FMCG, consumer appliances, and lifestyle brands;
  • Work on structural packaging concepts in collaboration with industrial designers;
  • Apply design thinking methodologies to solve client challenges with empathy and innovation;
  • Participate in workshops, brainstorming sessions, and co-creation sprints with clients and internal teams;
  • Contribute to design strategy presentations, mood boards, and concept pitches;
  • Work closely with cross-functional teams in industrial design, strategy, and engineering to bring holistic, future-forward brand experiences to life.

In this role, you will develop and refine visual identities, translate brand strategy into cohesive design systems, design packaging systems, work on structural packaging concepts, apply design thinking methodologies, participate in workshops and brainstorming sessions, contribute to design strategy presentations, and work closely with cross-functional teams.

Requirements include experience in visual or graphic design, preferably in brand identity and packaging design, a strong portfolio demonstrating brand identity systems, packaging design projects, and storytelling, proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), familiarity with Figma, 3D, or structural packaging tools, knowledge of print production processes, materials, and packaging formats, and a strong grasp of design thinking principles and ability to articulate design rationale.

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