Freelance Brand Identity Designer

3 weeks ago

India Funspire Full time
About Funspire:

At Funspire, we believe in the power of play. We create toys that spark joy, curiosity, and developmental growth for children. Now, we're channeling our passion for nurturing childhood into a exciting new venture: a line of innovative, high-quality, and delightful baby care products. We're building this sub-brand from the ground up and need a talented designer to help shape its visual soul.

The Opportunity:

We are seeking a skilled and imaginative Freelance Brand Designer to craft the entire visual identity for our new baby care line. This is more than just a logo; it's about creating a world that resonates with both babies and their parents. This is a remote, contract-based project with excellent potential for ongoing collaboration.

What You'll Do:

* Collaborate with our team to understand our vision for safe, fun, and functional baby care.

* Design a logo and brand mark that is cute, trustworthy, and modern.

* Develop a full brand identity system that appeals to parents while captivating little ones, including:

* A warm, playful, and safe color palette.

* Child-friendly typography.

* Whimsical iconography and patterns.

* Create a comprehensive brand style guide to ensure consistency.

* Design mockups for product packaging, labels, and initial marketing collateral.

Who You Are (Our Perfect Match):

* 2+ years of professional experience in brand identity and logo design.

* A strong portfolio that showcases your ability to create warm, engaging, and trustworthy visual identities. (Experience with baby, children's, or parenting brands is a huge plus).

* You understand how to design for a dual audience: the parent (who buys) and the child (who uses).

* Ability to take creative direction, iterate on feedback, and meet deadlines.

* A self-starter who can work independently in a remote setting.

Apply Here

Let's create something wonderful together

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