Marketing Brand Ambassador

2 weeks ago


Hyderabad, Telangana, India beBeeEmployer Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Role

The India Marketing Manager will lead the transition from Zinnov to an in-house marketing function for ABC Fitness India.

This role is focused on elevating our employer brand, driving brand awareness and talent attraction, strengthening internal communications, and enhancing leadership visibility.

The Manager will partner closely with Global Marketing, Talent Acquisition, and Culture teams to shape and execute initiatives that position ABC Fitness as an employer of choice in India and globally.

This role requires working from our local Hyderabad office 2-3x a week.

Key Responsibilities:

  • Lead the design and execution of social media and content campaigns that showcase ABC Fitness India's leadership, culture, and employer brand.
  • Manage creative development and agency/vendor relationships for content production, including video and photoshoots.
  • Develop and publish thought leadership content, employer profiles, and PR initiatives to raise visibility across the India market.
  • Build and leverage industry relationships to support employer branding and PR campaigns.
  • Oversee ABC Fitness India's presence on platforms such as Glassdoor, AmbitionBox, and LinkedIn, ensuring alignment with global messaging.
  • Coordinate award submissions and track key employer branding metrics such as engagement, sentiment, and recognition.
  • Drive internal communications, including India-specific town hall updates, employee engagement campaigns, and Slack amplification.
  • Plan, manage, and execute India-based events and activations, ensuring alignment with global brand standards.
  • Partner with global teams to ensure all India marketing activity is strategically aligned, impactful, and measurable.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Communications, or related field.
  • 10+ years of relevant experience in marketing, employer branding, or communications.
  • Experience in a regional or global organization preferred.
  • Demonstrated success managing campaigns, PR initiatives, or brand-building programs.
  • Strong leadership presence with the ability to influence stakeholders without direct line management.
  • Exceptional written and verbal communication skills.
  • Proven ability to design and execute impactful campaigns across social, PR, and employer branding.
  • Strong project management skills with the ability to manage multiple priorities and stakeholders.
  • Experience managing creative processes, agencies, and vendor relationships.
  • Strategic mindset with the ability to translate global initiatives into local execution.

What You'll Get:

  • Purpose-led company with a values-focused culture.
  • Competitive time-off plans with earned leave, sick leave, and casual leave.
  • 11 holidays plus 4 days of disconnect.
  • Group Mediclaim insurance coverage for employee + spouse, 2 kids, and parents or parent-in-laws, and including EAP counseling.
  • Life Insurance and Personal Accident Insurance.
  • Quarterly reimbursement for fitness goals.
  • Tranquility subscription for employee and dependents over 16.
  • Financial aid towards cr- che facility for working women.


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