Brand Manager

3 days ago

Hyderabad, Telangana, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Job Summary:
RCH is seeking an exceptional Brand Ambassador to drive strategic brand development, positioning, and management. As a key member of the team, you will define the brand's identity, develop social media strategies, and oversee campaign execution to enhance customer loyalty and business growth.

Key Responsibilities:
1. Develop and execute short-term and long-term brand strategies to increase ROI.
2. Create and maintain brand guidelines for consistency across all touchpoints.
3. Position the brand clearly in the market and maintain competitive differentiation.
4. Plan and execute multi-channel marketing campaigns (digital, ATL, BTL).
5. Collaborate with creative agencies, designers, and internal teams to develop impactful campaigns.
6. Monitor campaign effectiveness and optimize based on data insights.
7. Conduct consumer and market research to understand trends, customer behavior, and competitive landscape.
8. Work with regional marketing teams to ensure tactical campaigns are consistently performing.
9. Track performance metrics and generate regular reports on initiatives.
10. Measure and report on success of marketing campaigns and ROI.
11. Analyze marketing performance and ROI; provide reports and recommendations for improvements.
12. Ensure efficient use of marketing budgets and resources.

Social Media Responsibilities:
1. Develop and implement a comprehensive social media strategy aligned with brand and business objectives.
2. Identify key platforms, target audiences, and content pillars to drive engagement and conversions.
3. Stay updated on platform algorithms, trends, and best practices to maintain competitiveness.
4. Collaborate with design, video, and copy teams to produce engaging content—posts, stories, reels, videos, etc.
5. Maintain a social media calendar that aligns with campaign launches, events, and key dates.
6. Ensure brand voice and visuals are consistent across all social channels.
7. Monitor KPIs, track performance metrics, and generate regular reports on social media initiatives.
8. Drive influencer marketing activities in different markets.
9. Manage influencer collaborations and user-generated content initiatives.

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