Senior Online Marketing Specialist

5 days ago

Hubli, Karnataka, India beBeeDigital Full time US$ 7,00,000 - US$ 10,00,000
Job Title: Digital Marketing Strategist

As a key member of our team, you will be responsible for developing and implementing large-scale online marketing campaigns to drive business growth.

  • Manage paid marketing campaigns based on strategic direction provided by senior team members.
  • Optimize media campaigns to meet target KPIs across various platforms.

Key Responsibilities Include:

  • Planning and optimizing paid search campaigns across multiple channels.
  • Developing campaign strategies to achieve business objectives.
  • Collaborating with cross-functional teams for seamless campaign execution.
  • Analyzing campaign performance and providing data-driven insights.

Required Skills:

  • At least 4 years of experience in managing paid search campaigns.
  • Expertise in building and optimizing campaigns.
  • Proficient in writing and testing ad copy.
  • Experience with Google AdWords Editor.
  • Ability to develop budget projections and pace campaigns.
  • Experience with bidding tools and strategies.
  • Excellent English language skills for communication with global teams.
  • Strong analytical and reporting skills.
  • Strong Excel skills including formulas, filtering, pivot tables, and trending charts development.
  • Knowledge of online business marketing principles.

Preferred Skills:

  • Working knowledge of third-party tools like DoubleClick.
  • Experience in running Google Shopping campaigns.
  • Macros and introductory Visual Basic programming skills.

Personal Characteristics:

  • Self-motivated individual who can work independently and as part of a team.
  • Ability to take directions and complete tasks while offering insights.
  • Quick thinking and proactive approach to client success in deadline-driven environments.
  • Team player who can lead by example and mentor others.
  • Analytical problem solver with strong organizational skills.
  • Keen eye for detail and interest in internet trends.
  • Ability to quickly learn new concepts.
  • Willingness to try new approaches with limited experience.
  • Effective communication skills for overseas counterparts.

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