Brand Marketing Specialist

1 month ago


Tiruchi, Tamil Nadu, India TOOZ Consumer Products Full time
Job Title: Brand Marketing Specialist

At TOOZ Consumer Products, we're on a mission to revolutionize the way people prepare meals. As a Brand Marketing Specialist, you'll play a pivotal role in growing our presence across social media platforms. Your primary responsibility will be to create engaging content, run ad campaigns, and drive brand awareness to attract customers to our exclusive outlets and website.

About Us: We're a homegrown Indian brand dedicated to delivering 100% preservative-free, clean-label products made with locally sourced ingredients. Our goal is to make wholesome meals quicker, healthier, and simpler without sacrificing quality or transparency.

Key Responsibilities:
  • Create and execute bold marketing strategies to grow our presence across Instagram, YouTube, Facebook, and other social media platforms.
  • Develop and maintain a strong online community by posting regular updates, interacting with followers, and responding to comments and messages.
  • Design eye-catching posters, snappy videos, and compelling content using tools like Canva, Inshot, Adobe Photoshop, and Illustrator.
  • Plan, launch, and manage targeted paid advertising campaigns to drive brand awareness and attract the right customers.
  • Analyze performance data, spot trends, and turn insights into smarter marketing strategies that wow our customers.

Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field preferred.
  • Prior experience in social media management, content creation, and running paid ads is a plus.
  • Strong knowledge of social media platforms and marketing tools.
  • Excellent communication and creative content creation skills.

Benefits:
  • Competitive salary (estimated at ₹25-35 lakhs per annum based on experience).
  • Work in a fast-paced, creative startup environment.
  • Be a key player in a growing brand with plenty of room for growth and learning.


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