Digital Marketing Specialist

2 weeks ago

Tiruchi, Tamil Nadu, India TOOZ Consumer Products Full time

We're on a mission to make everyday meals quicker, healthier, and simpler. At TOOZ Consumer Products, we believe wholesome meals shouldn't take hours to prepare, and transparency is key.

About Us

Our company is dedicated to delivering 100% preservative-free, clean-label products, made with locally sourced ingredients. We're passionate about bringing people together through food and fostering a culture of innovation, creativity, and growth.

Job Summary

We're seeking an experienced Digital Marketing Specialist to join our team As a key player in our marketing department, you will be responsible for creating and executing bold marketing strategies across various social media platforms, driving brand awareness, and attracting customers to our exclusive outlets and website.

Key Responsibilities
  • Marketing Strategy: Develop and execute comprehensive marketing plans to grow our presence across Instagram, YouTube, Facebook, and LinkedIn. Collaborate with our founder to brainstorm and roll out creative offline and store-level campaigns that resonate with our audience.
  • Community Engagement: Keep our social pages engaging by posting regular updates, responding to comments and messages promptly, and building meaningful relationships with our followers.
  • Content Creation & Design: Design eye-catching posters, snappy videos, and scroll-stopping content using tools like Canva, Inshot, Adobe Photoshop, or Illustrator. Work with internal teams and agencies to deliver compelling visuals and copy for campaigns.
  • Ads & Campaigns: Plan, launch, and manage targeted paid advertising campaigns to drive brand awareness and attract the right customers.
  • Analytics & Customer Insights: Track performance, analyze trends, and turn insights into smarter marketing strategies that wow our customers.
  • Influencer Collaboration: Engage and partner with influencers to amplify brand visibility, foster creative collaborations, and drive meaningful engagement.
Qualifications
  • Education: MBA or bachelor's degree in Marketing, Communications, or a related field is preferred.
  • Passion Over Papers: Candidates with a genuine interest in digital marketing, content creation, and social media management are encouraged to apply, regardless of background.
  • Experience: 0-3 years in digital marketing, content creation, and running paid ads is preferred.
  • Strong knowledge of social media platforms and marketing tools.
  • Proficiency in Content Creation tools like Canva, Adobe Photoshop, Adobe Illustrator, and basic video editing tools.
  • Excellent communication and creative content creation skills.
Benefits
  • Competitive Salary: ₹8,00,000 - ₹10,00,000 per annum (based on experience).
  • Dynamic Startup Environment: Work in a fast-paced, creative, and dynamic startup environment where innovation thrives.
  • Growth Opportunities: Be a key player in a growing brand with plenty of room for growth and learning.

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