Performance Marketing Specialist

13 hours ago

Kurnool, Andhra Pradesh, India beBeeDigitalMarketing Full time ₹ 6,00,000 - ₹ 12,00,000
Job Overview

We are seeking a skilled digital marketing professional to join our team as a Performance Marketing Specialist. This role will be responsible for planning, executing, and optimizing paid advertising campaigns across various platforms.

The ideal candidate will have proven experience in developing and implementing remarketing strategies, creating segmented audience lists, and analyzing campaign performance to optimize creatives and bidding.

This is an excellent opportunity for someone looking to take their career to the next level in a dynamic and fast-paced environment.

Responsibilities
  1. Paid Campaign Management: Plan, execute, and optimize paid advertising campaigns on Meta Ads Manager and Google Ads accounts with a focus on search engine marketing (SEM), targeting high-intent keywords and maintaining high-quality scores.
  2. Performance Analysis: Implement full-funnel strategies for lead generation, sales, and brand awareness. Monitor key metrics such as CTR, CPA, ROAS, and conversion rates. Regularly review bidding strategies and budgets to ensure optimal spending efficiency and maximize ROI.
  3. Analytics & Tracking: Use Google Analytics and Google Tag Manager to track campaign performance, user behavior, and event tracking. Set up tags, triggers, and variables to ensure accurate conversion tracking.
  4. Remarketing & Lead Nurturing: Develop and implement remarketing strategies on Meta Ads and Google Ads to re-engage existing leads. Create segmented audience lists based on user behavior and funnel position.
  5. Local SEO & Competitor Research: Enhance local visibility by optimizing Google My Business listings and tracking their performance. Conduct competitor analysis to identify market trends, keyword opportunities, and new campaign strategies.
  6. Lead Quality & Funnel Optimization: Monitor and analyze lead quality to ensure alignment with business goals. Provide feedback to improve lead generation forms and landing pages.
  7. Team Leadership: Lead a team of marketing professionals, assigning tasks, setting performance goals, and fostering collaboration for successful campaign execution.
Required Skills and Qualifications
  • Demonstrated ability to develop and implement remarketing strategies across Meta Ads and Google Ads.
  • Experience running tailored remarketing campaigns to increase conversion rates from previously engaged users.
  • Skilled in analyzing the performance of remarketing efforts and optimizing creatives, bidding, and frequency based on data insights.
  • Proven experience in Paid campaigns with 2+ years of experience.
Benefits

This role offers a competitive salary, comprehensive benefits package, and opportunities for growth and professional development.

How to Apply

Send your resume and cover letter to us via email at [contact email]. We look forward to hearing from you

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