
Performance Marketing Strategist
5 days ago
We are seeking a skilled professional to manage our digital marketing campaigns.
Responsibilities- Paid Campaign Management:
- Plan, execute, and manage paid marketing campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, Shopping, YouTube).
- Keyword Research and Audience Targeting:
- Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
- Campaign Optimization:
- Monitor and optimize campaigns daily to achieve key performance indicators such as return on ad spend, click-through rate, cost-per-click, cost-per-acquisition, and conversions.
- Ad Creative Development:
- Collaborate with the creative team to develop ad creatives, copy, and A/B tests that align with brand voice and aesthetics.
- Performance Analysis:
- Track, measure, and report on campaign performance using Google Analytics, Meta Business Manager, and other performance tools.
- Budget Management:
- Manage campaign budgets effectively to maximize returns.
- Staying Updated:
- Stay updated with the latest trends, tools, and best practices in performance marketing.
- Actionable Insights:
- Provide actionable insights and recommendations for continuous growth.
- Education:
- Bachelor's degree in Marketing, Business, or related field.
- Experience:
- 2–3 years of hands-on experience running Meta & Google Ads (preferably for D2C/e-commerce brands).
- Skill Set:
- Strong analytical skills with proficiency in Google Analytics, Ads Manager, and Excel/Sheets.
- Understanding of e-commerce funnels, retargeting, remarketing, and conversion optimization.
- Creative mindset with an eye for impactful ad content and brand alignment.
- Ability to work in a fast-paced, growth-driven environment.
This role requires a deep understanding of digital marketing strategies and a passion for staying up-to-date with industry trends. If you have a strong analytical mind and a talent for creating engaging ad content, we encourage you to apply.
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