
Performance Specialist
4 weeks ago
Responsibilities:
- Strategic Planning: Design and implement multi-channel performance marketing strategies aligned with business goals, customer segments, and growth targets.
- Campaign Management: Lead planning, execution, optimization, and reporting of campaigns across paid search, paid social, display, affiliate, and programmatic platforms.
- Data-Driven Decision Making: Analyze performance metrics, identify trends, and make recommendations to enhance campaign effectiveness and ROI.
- Team Leadership: Mentor and guide junior marketers, manage external agencies, and coordinate with internal stakeholders to ensure smooth execution of campaigns.
- Budget Oversight: Manage marketing budgets effectively, ensure optimal allocation of resources, and forecast campaign spend based on business priorities.
- Collaboration: Partner with product, sales, creative, and analytics teams to ensure alignment on messaging, targeting, and tracking efforts.
- Experimentation & Testing: Lead A/B testing, customer journey optimization, and conversion rate experiments to continuously improve campaign outcomes.
- Performance Reporting: Prepare actionable insights and reports for leadership, providing transparency into campaign performance and recommending strategic adjustments.
- Stay Ahead of Trends: Keep abreast of industry trends, platform innovations, and competitor activities to identify new growth opportunities
Required Qualifications:
- Bachelor's degree in Marketing, Business, or a related discipline.
- 4–7 years of experience in performance or digital marketing, with at least 2 years in a managerial or lead role.
- Proven experience designing and scaling high-impact paid campaigns across multiple channels.
- Strong analytical mindset with experience in tools such as Google Analytics, Google Ads, Meta Ads Manager, and BI reporting platforms.
- Excellent communication and presentation skills, capable of influencing stakeholders and leadership.
- Experience managing budgets of significant scale and delivering measurable ROI.
- Strong organizational skills with the ability to lead cross-functional projects and teams.
- Ability to think strategically while executing tactically.
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