
Audience Retention Specialist
1 week ago
Job Title: Audience Retention Specialist
We are seeking a creative problem-solver to take on the pivotal moment a user decides to leave and develop strategies to win them back. This is a hands-on role that requires understanding why users churn and developing impactful solutions.
Key Responsibilities
- Churn Prevention
- Identify Churn Signals: Work with data teams to leverage predictive models and analysis to identify disengaged listeners.
- Directly engage with at-risk users through surveys and interviews to uncover root causes of dissatisfaction.
- Design and launch proactive, multi-channel campaigns triggered by at-risk behavior.
- Own Win-Back Campaigns: Architect and manage end-to-end strategy for bringing back churned subscribers.
- Craft Irresistible Win-Back Hooks: Test compelling offers and hyper-personalized content to find perfect reasons for listeners to return.
- Test and Learn Rigorously: A/B test offers, messaging, and channels to build cost-effective methods for reactivating user cohorts.
Required Skills and Qualifications
- 4-7 years of experience in churn management, user reactivation, or save strategies, ideally within B2C subscription or mobile app business.
- Innovative Problem-Solver: Think creatively, challenge assumptions, and build industry-leading churn-mitigation strategies.
- Hands-On Campaign Execution: Direct experience building, launching, and optimizing campaigns using marketing automation platforms.
- Analytically Sharp: Proficient in digging through data to find opportunities, strong SQL skills, and experience with product analytics tools.
- An Experimenter's Mindset: Design and interpret A/B tests to get clear, actionable answers.
Benefits
- Genuine interest in music and audio will give you an edge in crafting resonant and effective campaigns.
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