Audience Retention Specialist

1 week ago


Jodhpur, Rajasthan, India beBeeRetention Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

Job Title: Audience Retention Specialist

We are seeking a creative problem-solver to take on the pivotal moment a user decides to leave and develop strategies to win them back. This is a hands-on role that requires understanding why users churn and developing impactful solutions.

Key Responsibilities

  1. Churn Prevention
  • Identify Churn Signals: Work with data teams to leverage predictive models and analysis to identify disengaged listeners.
  • Directly engage with at-risk users through surveys and interviews to uncover root causes of dissatisfaction.
  • Design and launch proactive, multi-channel campaigns triggered by at-risk behavior.
Lapsed User Reactivation
  • Own Win-Back Campaigns: Architect and manage end-to-end strategy for bringing back churned subscribers.
  • Craft Irresistible Win-Back Hooks: Test compelling offers and hyper-personalized content to find perfect reasons for listeners to return.
  • Test and Learn Rigorously: A/B test offers, messaging, and channels to build cost-effective methods for reactivating user cohorts.

Required Skills and Qualifications

  • 4-7 years of experience in churn management, user reactivation, or save strategies, ideally within B2C subscription or mobile app business.
  • Innovative Problem-Solver: Think creatively, challenge assumptions, and build industry-leading churn-mitigation strategies.
  • Hands-On Campaign Execution: Direct experience building, launching, and optimizing campaigns using marketing automation platforms.
  • Analytically Sharp: Proficient in digging through data to find opportunities, strong SQL skills, and experience with product analytics tools.
  • An Experimenter's Mindset: Design and interpret A/B tests to get clear, actionable answers.

Benefits

  • Genuine interest in music and audio will give you an edge in crafting resonant and effective campaigns.


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