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Senior Email Marketing Specialist

2 weeks ago


Bengaluru, Karnataka, India beBeeEmailMarketing Full time ₹ 15,03,000 - ₹ 21,47,000

Job Title: Email Marketing Strategist

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  • Main Responsibilities:
    • Develop and execute comprehensive email marketing strategies that drive engagement, conversions, and brand loyalty.
    • Collaborate with cross-functional teams to create targeted campaigns that align with business goals.
  • Email Campaign Strategy:
    • Work with designers and copywriters to create compelling email content that resonates with audiences.
    • Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines.
  • Audience Segmentation:
    • Analyze customer data to segment audiences for personalized messaging that drives results.
    • Use CRM tools to manage and refine email lists to maximize impact.
  • Performance Analysis:
    • Track and analyze key performance metrics to optimize campaign effectiveness.
    • Generate reports and provide actionable insights to improve future campaigns.
  • A/B Testing:
    • Conduct A/B tests to optimize subject lines, content, and design to enhance engagement.
    • Implement findings to enhance future campaigns and drive better results.
  • Compliance and Best Practices:
    • Ensure compliance with email marketing regulations to maintain a strong reputation.
    • Stay updated on industry trends and best practices to stay ahead of the curve.
  • Automation and Tools:
    • Utilize email marketing platforms to automate workflows and streamline processes.
    • Implement triggered campaigns based on user behavior to enhance engagement.
  • Collaboration:
    • Partner with the analytics team to understand customer behavior and refine strategies.
    • Work closely with sales teams to align email campaigns with broader business objectives.

The Ideal Candidate:

  • Qualifications:
    • Bachelor's degree in marketing, communications, or a related field.
    • Proven experience in email marketing strategy and execution.
    • Proficiency in email marketing platforms and CRM tools.
    • Strong analytical skills and ability to interpret data.
    • Excellent written and verbal communication skills.
    • Knowledge of HTML/CSS for email design is a plus.
  • Desired Skills:
    • Experience with B2B email marketing (if relevant to the business model).
    • Familiarity with technology or electronics industry trends.
    • Ability to manage multiple projects and deadlines.

What We Offer:

  • Competitive Financial Compensation:
    • We offer competitive financial compensation, including various compensation plans, and a solid benefits package.
  • Insurance, bonus, growth opportunity, and more.