Email Marketing Specialist

2 days ago

Bengaluru, Karnataka, India beBeeEmail Full time ₹ 40,00,000 - ₹ 80,00,000

A Just and Fair World Awaits Your Expertise

The Role

We are seeking a talented Email Marketing Specialist to enhance our community engagement strategies. As an integral part of our team, you will be responsible for building high-performing email campaigns and managing the technical backbone that supports them.

Key Responsibilities
  • Manage and maintain multiple websites - update content, publish blogs, events, and multimedia, and introduce new features as needed.
  • Handle web hosting and domain management for existing and new projects.
  • Improve SEO rankings through regular audits, keyword optimization, and analytics tracking.
  • Ensure websites remain fast, user-friendly, and aligned with brand guidelines.
  • Manage Google Workspace across all domains (email setup, permissions, troubleshooting).

You will design, build, and execute campaigns via Mailchimp or similar platforms, setting up automated journeys and sequences, drafting and editing subject lines, preview text, and body copy in collaboration with content leads. Additionally, you will test, monitor, and continuously optimize campaigns for better open, click, and conversion rates.

Technical Requirements
  • Segment lists by interest, behavior, and engagement to ensure targeted outreach.
  • Maintain clean, updated supporter databases.
  • Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters.
  • Translate data insights into recommendations for improved engagement.

As an Email Marketing Specialist, you will ensure compliance with email regulations and optimize deliverability through authentication protocols, list hygiene, and sender reputation best practices. You will work closely with technical consultants when advanced troubleshooting or integrations are needed.

What We Offer

Our ideal candidate will have excellent communication skills, a passion for innovative marketing strategies, and a commitment to delivering exceptional results. If you are a motivated and organized individual with a talent for creating engaging content, we encourage you to apply.

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