Email Marketing Specialist

3 days ago

Bengaluru, Karnataka, India Growify Digital Full time

About Growify Digital

Growify Digital is a results-driven digital marketing agency specializing in scaling fashion, lifestyle, and e-commerce brands. We craft data-backed strategies to help businesses grow sustainably and build impactful online experiences.

Role Overview

We are seeking a detail-oriented and creative Email Marketing Specialist to manage and execute email marketing campaigns from strategy to delivery. The ideal candidate will be passionate about customer engagement, have a strong grasp of segmentation and automation, and possess the ability to create campaigns that drive measurable results.

Key Responsibilities

  • Campaign Strategy & Execution
  • Plan, develop, and execute end-to-end email marketing campaigns aligned with client goals.
  • Create engaging email copy and eye-catching templates following brand guidelines.
  • List Management & Segmentation
  • Build, clean, and segment email lists to ensure high deliverability and engagement rates.
  • Implement personalization strategies to improve open and click-through rates.
  • Automation & Optimization
  • Set up automated workflows (welcome series, abandoned cart, re-engagement, etc.).
  • Conduct A/B testing on subject lines, content, and send times to optimize performance.
  • Analytics & Reporting
  • Monitor key metrics such as deliverability, open rates, CTR, and conversions.
  • Generate weekly and monthly reports with actionable insights.
  • Compliance & Best Practices
  • Ensure all campaigns meet GDPR and other relevant email regulations.
  • Stay updated on industry trends, tools, and best practices.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2–6 years of experience in email marketing, preferably in e-commerce or lifestyle/fashion sectors.
  • Proficiency with platforms like Klaviyo, Mailchimp.
  • Strong understanding of email deliverability, automation workflows, and list management.
  • Excellent writing and proofreading skills with a keen eye for design.
  • Analytical mindset with experience using tools like Google Analytics.

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