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Email Content Specialist

4 weeks ago

Chandigarh, Chandigarh, India Excelohunt Full time
Excelohunt: A Forward-Thinking Company

We are a dynamic and innovative company that prides itself on delivering exceptional value to our B2B and B2C clients. We are currently seeking a talented and creative Copywriter to join our team.

Key Responsibilities
  • Email Content Creation: Develop compelling email copies for promotional, informational, and transactional campaigns. Craft specialized content for follow-up and cart abandonment emails to boost customer engagement.
  • Brand and Audience Understanding: Create and understand customer personas and target audiences, and ensure alignment with client brand guidelines.
  • Content Strategy and Planning: Participate in planning sessions with the marketing team and maintain and update the work calendar to ensure timely execution of marketing strategies.
  • Scriptwriting for Video Content: Write scripts for loom and promotional videos that complement email campaigns, providing clear direction to designers and video editors.
  • Review and Editing: Refine email texts for clarity, grammatical correctness, and alignment with brand standards, and implement feedback to optimize content.
  • Collaboration and Coordination: Engage with multiple departments, including sales, design, and marketing, to ensure cohesive campaign execution. Assist in the creation of presentation materials.
  • Content Localization and Adaptation: Adapt content for diverse international markets, ensuring cultural and contextual relevance.
Requirements
  • Bachelor's degree in English, Journalism, Marketing, or a related field.
  • Proven experience as a copywriter or in a similar role, with a strong portfolio of work demonstrating creative and effective copywriting across different mediums.
  • Experience in email copywriting, backed by a portfolio showcasing proficiency in B2B, B2C, and cold email strategies.
  • Excellent writing, editing, and proofreading skills, with a keen attention to detail.
  • Ability to think strategically and translate business objectives into compelling content.
  • Strong communication and collaboration skills, with the ability to work effectively in a team environment.
  • Proficiency in using Google Sheets and Google Docs.
What We Offer
  • Hybrid work model
  • 5 working days
  • Opportunity to join a team where you can grow and expand your professional experience
  • Competitive compensation
  • Working in a creative and enthusiastic international environment
  • Professional atmosphere, meet creative people